Brand Implementation and Expansion

An architecture company that prided itself on its mass of knowledge. This company was branded by an agency, and needed brand implementation, expansion, development and production.

For the brand identity, the agency utilised a pattern of coding symbols, to express that through the mess of the tech-heavy process, a product can be born. Though conceptually interesting, the application of the code had its limitations, as users had a hard time understanding it correctly.

After that was developed, the representation of its knowledge was necessary. Social media presence, and blog integrations were the focus, and thus Illustrations and infographic designs were key. Website design also played an important part in representing the company’s dynamic projects, and its extensive library of information.