Art Direction,
Rebrand and Brand Development
Konn homes is in the business of building homes, that are sustainable, high tech, and built within 10-8 weeks, due to its homes being designed for manufacturing and assembly.
Following its release into the market, testing and feedback cycles were done, and what began as a very exclusive and mysterious brand, was given a colourful rebrand, aiming to make it more approachable, friendly, reliable, and inspiring. The art direction of the company’s renders was changed to be more lifestyle oriented, and bright.
The graphic style was also updated to be more in line with the brand intent. This change was also necessary due to the different new formats required for the company, as well as a change in target audience.
![2021.10.31-PORTFOLIO7.jpg](https://images.squarespace-cdn.com/content/v1/618302059ddfbb64dd12aaa4/86c845ac-31eb-4b7c-853f-bfe5defb6fab/2021.10.31-PORTFOLIO7.jpg)
![2021.10.31-PORTFOLIO3.jpg](https://images.squarespace-cdn.com/content/v1/618302059ddfbb64dd12aaa4/982c638f-c060-432f-94a4-a38b25c05bb6/2021.10.31-PORTFOLIO3.jpg)
![2021.10.31-PORTFOLIO6.jpg](https://images.squarespace-cdn.com/content/v1/618302059ddfbb64dd12aaa4/a1412099-ff5d-4ea3-8c21-7d982adbba11/2021.10.31-PORTFOLIO6.jpg)
![2021.10.31-PORTFOLIO5.jpg](https://images.squarespace-cdn.com/content/v1/618302059ddfbb64dd12aaa4/580c2416-1f53-4415-a750-afe5e0745de7/2021.10.31-PORTFOLIO5.jpg)
![2021.10.31-PORTFOLIO4.jpg](https://images.squarespace-cdn.com/content/v1/618302059ddfbb64dd12aaa4/72a9088a-b4c1-4e34-b06c-a405b68ab055/2021.10.31-PORTFOLIO4.jpg)