About The Project
Fel 7oush is an annual event part of the recovery festivals, known for its large stages, and regional performers. For 2023, the stage design’s original concept work was developed via midjourney, giving a base for the structure and a colour palette. The requirement for this project was a stage design, an illustration that could be the backdrop for the events’ visuals, which eventually extended to all event assets.
Process
The project began with a few moodboards exploring different aesthetics that could be incorporated into the design.
The consensus was a cybernetic take on the art nouveau style.
From this, the shapes merged two approaches, organic and cybernetic, under a structure that could be perfectly mirrored, highlighting how symmetry is the common denominator between the two styles.
Implementations
From the stage design, the ticket design and the posters were developed. Eventually including wrist bands, place mats for restaurants, and social posts as well.
The event garnered a lot of positive feedback and engagement on socials, and was considered a massive success!
