About The Project
A production company based in Jordan, that works on regional and international films. They offer multiple development services, and locations.
The requirement for this project was a rebrand, and an expansion to digital platforms.
Design Process
The creation of the rebrand started with understanding where the client wanted to take their brand, and after brainstorming, it was decided that they wanted it to be elevated and modernized, and infused with unified colour.
The logo took shape after it was understood that the client had become allergic to the film reel shape, and wanted something different. As for the colour palette, the client was asked to provide references to movies or ads or videos that were aesthetically pleasing to them, and based on that, the colour palette was extracted.
Results
After the logo, came the rest of the identity, and its first form of implementation which is the business card.
Bonus! A visual of the alternate logos created for this brand.
